Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops - CNET

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Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops CNET
Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again Bloomberg
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too Business Insider
Dell kills the XPS brand The Verge
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’ PCMag

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